Is it better to post on IG in the morning or night?


Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers. The universal best time to post on Instagram is 11 AM on Wednesdays. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week.

Is it better to post IG in the morning or at night?

It’s no secret that engagement on social media platforms is key to success as an influencer. But when it comes to nailing down the best time to post on Instagram, things start to get a little trickier.

There are a lot of factors that play into finding the best time to post on Instagram. The first, and most important, is understanding when your specific audience is most active on the platform.

That being said, there are some general patterns when it comes to when people are most active on Instagram. According to a study by When to Post, the best time to post on Instagram is on Wednesdays at 3 p.m. and Thursdays at 7 a.m., 11 a.m., and 3 to 4 p.m.

Other studies have found that the best time to post on Instagram is during the workday, when people are taking breaks from their workday and are looking for a little distraction. The worst time to post on Instagram, according to these studies, is at night.

So, what does this all mean for you? If you want to maximize your engagement on Instagram, you should be posting during the times when your audience is most active. However, there are a few other things to keep in mind when it comes to timing your posts.

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The first is to keep in mind the time zone of your audience. If you have followers all over the world, you’ll need to take into account when people in different time zones will be on Instagram.

The second is to consider the type of content you’re posting. If you’re posting something that’s time-sensitive, like a contest or a sale, you’ll want to make sure to post it during the time when people in your target time zone are most likely to be on Instagram.

If you’re posting content that isn’t time-sensitive, like a photo or a video, you have a little more flexibility. In general, the best time to post content that isn’t time-sensitive is during the off-peak hours, like late at night or early in the morning.

So, what’s the bottom line? If you want to maximize your engagement on Instagram, you should be posting during the times when your audience is most active. If you’re not sure when that is, a good rule of thumb is to post during the workday or during the off-peak hours.

Is early morning a good time to post on Instagram?

Early morning is a great time to post on Instagram because there are less people online at that time. This means that your posts have a better chance of being seen by more people. In addition, the early morning light is often more flattering than the harsh light of midday, so your photos are likely to look better.

One downside of posting in the early morning is that it can be harder to come up with something interesting to say. If you’re struggling to think of something, try posting a photo with a caption that asks your followers a question. This will give them something to engage with, and it will also help you get to know your followers better.

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So, Is early morning a good time to post on Instagram?

The answer is YES. Posting in the early morning is a great way to get your content seen by more people and to take advantage of the flattering light. If you’re struggling to think of something to say, try posting a photo with a caption that asks your followers a question.

What time of day is best to post on Instagram?

The time of day that is best to post on Instagram really depends on a few things. The first is the engagement level of your followers. If you have a higher number of followers who are actively engaged with your content, then you will want to post when they are most active. This can be different for each person, but you can usually get a good idea by looking at the times when you get the most likes and comments on your posts.

Another thing to consider is the time zone of your followers. If most of your followers are in a different time zone than you, then you will want to take that into account when you are posting. You don’t want to post when they are asleep or at work, because then they might miss your content.

Finally, you also need to think about the content you are posting. If you are posting something that is time-sensitive, like a video or a sale, then you will want to post at a time when most of your followers are online and can see it.

In general, the best time to post on Instagram is during the day, when most people are online and active. However, it really depends on your specific audience and what you are posting.

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Is it best to post on Instagram at night?

It’s no secret that engagement on social media dies down during the workweek. Monday through Friday, 9-5, most people are busy with school or work and don’t have time to scroll through their feed. This is why many businesses and influencers schedule their posts for the weekends or evening, when people are more likely to be on their phones. But is this the best strategy?

When it comes to Instagram, posting at night may not be the best idea. The algorithm favours posts that are shown to be popular early on, meaning that posts that perform well in the first few hours are more likely to be seen by more people. If you post when most of your followers are asleep, you’re less likely to get those crucial early likes and comments that tell the algorithm your post is popular.

Of course, there are exceptions to every rule. If you’re targeting a different time zone or your followers are mainly night owls, then by all means, post at night! But if you’re looking to maximise your reach and engagement, posting during the day is usually the best bet.

By Philip Anderson