When should I post a reel on Instagram?


According to a study by Later, here is a breakdown of the best times to post Instagram Reels for each day of the week:
Monday: 5AM
Tuesday: 6AM
Wednesday: 6AM
Thursday: 5AM
Friday: 6AM
Saturday: 6AM
Sunday: 6AM

What time should I post my reels on Instagram?

As an aspiring creator, you may be wondering when the best time to post your reel is on Instagram. Here are a few things to keep in mind when considering when to post your reel on Instagram:

The algorithm:

The Instagram algorithm is designed to show users content that is most relevant to them. In order to ensure that your reel is seen by as many people as possible, it is important to post when the majority of your audience is online.

Your audience:

Consider your audience when deciding when to post your reel. If your audience is composed of mostly working adults, then you’ll want to post during off-peak hours like early morning or late at night. However, if your audience is composed of mostly teenagers or young adults, then you’ll want to post during peak hours like after school or during the evening.

Your content:

Your content should also be taken into consideration when deciding when to post your reel. If your reel is timely and relevant to current events, then you’ll want to post it as soon as possible. However, if your reel is evergreen and not time-sensitive, then you can afford to post it at any time.

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In conclusion, there is no perfect time to post your reel on Instagram. The best time to post will vary depending on your audience, your content, and the algorithm. However, by keeping these factors in mind, you can increase the chances that your reel will be seen by the people who matter most.

How often should I post reels on Instagram?

If you’re looking to get started with Reels on Instagram, or want to know how often you should be posting them, you’ve come to the right place.

Reels are a new feature on Instagram that allow you to create 15-second videos set to music. They’re similar to TikToks, and are a great way to show off your creativity, share your interests, and connect with your followers.

So, how often should you be posting Reels?

There’s no hard and fast rule, but we recommend posting Reels at least once a week. This will help you stay top of mind with your followers, and give them something to look forward to.

Of course, you don’t want to overdo it and spam your followers with too many Reels. A good rule of thumb is to post Reels when you have something new and interesting to share, and to mix them in with your regular posts.

So there you have it! We hope this has helped you get started with Reels on Instagram, and given you some ideas for how often you should be posting them.

By Philip Anderson